Case History Vodafone

Vodafone is the largest mobile telecommunications group in the world, operating in 27 countries with more than 165 million customers.
Vodafone Italia is the second largest mobile telephone operator in Italy, and has also expanded into landline telephony and Internet access with the acquisition of Tele2 Italia.
It has more than 23 million customers and its network covers 97% of the territory

Client requirements


Communicate with the customer as effectively as possible via an invoice which is easier to understand, is highly personalised according to customer type, with an attractive design.
Vodafone has chosen Selecta to achieve its objectives in the production and dispatching of invoices to customers.



Solution proposed by Selecta

  • Printing, envelope insertion and mailing of invoices with short-term service level. Varying document layout depending on client and business type, to improve verification.
    Optical archiving of invoices in PDF format.
  • Electronic telephone bill in Excel format, with details of service charges (voice services, messaging services and details) and contents view of services activated.
  • Electronic telephone statement for large customers, supplied in an attachment with the invoice every two months or on CD-ROM, with personalised client layout.

  • Information supplied includes:

  • Statistical summary of the various services
  • Statistical comparisons
  • Division of calls by cost group
  • Call cost trends
  • Discounts by call manager or type.

Benefits for Vodafone

  1. More effective use of invoice in client communication;
  2. Increased client loyalty, due to a personalised service;
  3. Simplification and rationalisation of invoicing processes with substantial savings in time and money;
  4. Reduction in calls to the call centre;
  5. Service level improvements;
  6. Cost savings.

Results

Optimisation of communication channels.
Increase in client loyalty, due to the product on offer and a service which is more personal, as well as intelligible and thorough;

Simplification and rationalisation of invoicing processes with substantial savings in terms of time and money;

Improvements in sales and marketing operations.


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