Markets >> Banks

 

Banks

In recent years, the Banking sector has undergone an intense process of aggregation which has radically modified the market. Banks have redesigned their business models, differentiating their products according to the different types of clients (corporate, retail, private, consumer credit).


In support of this market approach a partner providing the outsourcing of communications toward customers is strictly necessary.


Sending business communications is a critical process in the business of a Bank, and the value of communications is more than the mere purchase price. Effective and timely communications support the Bank, to strengthen trust in relationships with its own customers, and to achieve better business results. In the past, generation and production of documents was managed by the Banks themselves, internally. Nowadays, almost the totality of Banks outsource this service to qualified partners, and Selecta is one of these.


Full-colour printing innovation, allowing the integration of statements with commercial adverts (Transpromo), strengthens the market trend towards outsourced printing and inserting services, by virtue of the heavy investments and need for highly-specialised expertise which cannot be found within the banks themselves.


Today Banks are focused on their core-business and have stopped dedicating time and money to non-core business activities.

 

Services offered

Selecta provides Banks with the following services:

  • Outsourced production of business communication;
  • Generation of more effective and readable documents, seen as real marketing instruments;
  • Access to the best postal rates and delivery by private postal operators;
  • Electronic document filing and reference;
  • Data-stream management through the Internet/Intranet.

Hybrid Mail

Hybrid mail is the outsourced production of correspondence. It is like a ‘virtual printer’ allowing customers to manage correspondence through a specialized operator.

 


Direct Marketing

Direct Mailing is an effective means of communication, especially when specific and profiled information about the recipient of the message is available, maximizing impact and the return on investments and monitoring successes or failures.

 

 
Some of our customers