Markets >> Public Utilities

 

Public Utilities

In recent times, the public utility services market has undergone strong concentration with the setting up of a number of big operators providing energy, gas, water and other services. At the same time it has undergone liberalization, and this has changed the scenario on which companies operate.


For years, public utilities have been able to take advantage of monopoly benefits, while today they are subject to competition and must face the challenge of acquiring new customers.
End-users can choose from among different service providers.
Business communication, the traditional invoice and utility bill, has had to change in order to meet new market requirements: greater readability, detailed information, analytical details of charges made.


For years, Selecta has had a protagonist role in this change, and helped utilities to improve customer communication.
More than 120 utility companies have been working with Selecta for years, in order to upgrade their business communication efficiency.

 

Selecta provides companies with:

  • Software development for integration with the customer’s electronic systems;
  • Billing software development;
  • Printing and insertion of mailings;
  • Access to the best postal rates and delivery by private postal operators;
  • Data-stream management through the Internet/Intranet.

Hybrid Mail

Hybrid mail is the outsourced production of correspondence. It is like a ‘virtual printer’ allowing customers to manage correspondence through a specialized operator.

 


Direct Marketing

Direct Mailing is an effective means of communication, especially when specific and profiled information about the recipient of the message is available, maximizing impact and the return on investments and monitoring successes or failures.